HDFC
Bank's Sustainable Livelihood Initiative is a business model that has helped
empower thousands of people, particularly women, in rural parts of India.
Through this initiative, the Bank reaches out to the un-banked and under-banked
segment of the population and in doing so, helps as many people as possible at
the bottom of the pyramid by providing them with livelihood finance.
It involves a holistic approach - from offering training and
enhancing occupation skills to providing credit counselling, financial literacy
and market linkages - which financially empowers people and brings them into
the banking fold.
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